Optum + periscope

Company: Periscope

Role: UX/UI Designer

In an effort to get the attention of a new client (Optum), I was asked to collaborate with the internal client, media, and development teams at Periscope to design a targeted LinkedIn campaign directed at Optum employees.

Wanting to change their perception of Periscope, from only a production shop to a fully-integrated creative agency, we created a series of paid LinkedIn ads that directed users to a personalized landing page experience. We integrated with SalesForce for lead capture and used Google Analytics and Google Tag Manager to track our success.

This campaign has since ended, but you can see the final design below.